That’s a Dysfunctional Business Not a Family
When someone I’m considering working with says, “we’re a family” or anything similar about their business relationships, I start backing away slowly. I’ve almost written this post a few times, but held...
View Article6 Tricks PR Professionals Use to Get Press
Ed Note: This article was written by Push ROI’s Mason Pelt, and first published in Social Media Week on March 31, 2017 prior to the Adweek acquisition. Need some tools and tricks to promote your brand...
View ArticleConducting Job Interviews Without Creating Enemies
So your business is growing, and you’re conducting interviews, big congrats. Here are some tips to improve the job interview process over the standard “so tell me about yourself” line of questions....
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How Forbes Monetizes The Frauds They Create
Meet the Forbes frauds. This article explains how Forbes enables bad actors, profiting from lists, dubious councils, and by editorializing frauds as larger than life visionary figures. The article is...
View ArticleStop Letting Fame Trump Talent In Publishing And Entrepreneurship
Neil Gaiman is known as one of the greatest living authors. In ’98, when he pitched his publisher the idea for American Gods, it was approved from a short description. Were American Gods the first book...
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Why Contributor Blogs Fail
I’ve been exploring a syndication model posting on my own sites and syndicating broadly. Cory Doctorow uses this model to control his work. His ad- and tracker-free blog publishes long, excellent...
View ArticleWhy Push ROI No Longer Offers SEO
Push ROI is no longer offering search engine optimization as a stand-alone service. Online search, like the internet, constantly evolves. Bringing ROI-focused results without resorting to unethical or...
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AI Will Break Online Search
AI is going to give super powers to Blackhat SEO, breaking online search as we know it. RIP magic box at the top of the browser where we all reflexively type “how to [blank]”, “[blank] near me”, “best...
View ArticleTwitter Is Not A Tentpole Traffic Driver For NPR
Mainstream publications like The Atlantic, or The New York Times, or even digitally native publications like Vox and Buzzfeed, don’t get much traffic from Twitter. Extrapolating from third-party tools,...
View ArticleCapital: Spent, Deployed, Made Up
Dear Startup Folks, Most of you live in a fantasy land, where numbers are not real and, therefore may be anything you want. This comes up across every situation; a founder believes the total...
View ArticleWhen To Walk Away From A Negotiation
Push ROI has some hard and fast rules for when to simply walk away from a negotiation, and never return. Yes, we like closing deals. But building project proposals and negotiating contracts is a...
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