Shameless Self Promotion Turns You into The Emperor With “New Clothes”
People work, buy, gimmick, and game their way to perceived authority. Buying bot engagement online, or fitness stars using fake weights on Instagram; Are not so different from hiring mourners: or the...
View ArticleClik here to view.
AdWords AI Will Auto-Generate Then Auto-Launch Fun New Ads
In late April Google will start offering (forcing) a new tool letting artificial intelligence generate ads in your AdWords account. The really fun part; once these ad recommendations appear, you’ll...
View ArticleWhy eSports Needs Real Content Marketing
eSports seems to be coming of age in 2018. Overwatch league claims they beat Thursday night football ratings and Ninja (with the help of Drake) broke the largest concurrent viewer record on twitch.com...
View ArticleGoogle Is Pushing Cookies Harder Than A Dealer On Sesame Street
So far this August Google has made two major public statements concerning cookies, the packets of data websites often place on someone’s web browser for ads tracking and feature customisation. First...
View ArticleMy Friend Kelby, Why Online Bots Are Hard To Spot
Kelby is a real person, one I have known for years, but online she barely seems to exist. She is one of the vast majority of people, to have never had a personal website, tried to be YouTube famous,...
View ArticleVideo Production Has Changed, Let’s Record With Our Phones
I started in video production during the DSLR revolution. In 2009 a lot of production companies were still pushing Sony XD cameras, and saying “little still cameras” were a gimmick. I remember the...
View ArticleWhy Push ROI Doesn’t Just Build Websites
In the late 90’s to early 2000’s very few people could get a website up and online. A lot of web developers popped up and they charged a lot for building websites. As a friend once put it, he was...
View ArticleHumans No Longer Drive Google Search
Google started with the goal of indexing the internet to make finding things online easy. They succeeded in solving that problem. Now Google has changed the way we consume, create, and used the...
View ArticleSEO For Non Marketers: What Every Business Person Should Know About SEO
People ranging from successful entrepreneurs to technology consultants, and sometimes those in a marketing department, understand little about how Google works, and what makes a good SEO strategy. I...
View ArticleBeing A Clout Chaser Is Not A Marketing Strategy
Besides growing revenue most businesses have a handful of marketing goals, and some of them distract from growing the bottom line. One of the more common goals is to gain prestige. When described,...
View ArticleWe Need An Open Mobile Web, We Have Digital Land Grabbing
What happened to the mobile Web? I remember about ten years ago, the mobile Web was spoken of like a pending miracle. Even while many Twitter users still Tweeted via text messages from hardly-smart...
View ArticleQR Codes Are Good User Experience In A Pandemic
From 2012-2016, I mocked QR codes because they were rarely useful and mostly pointless, at least the way most people saw them. I’d worked with a few barcode scanner/inventory control companies and...
View ArticleReinventing The Wheel: Are We Out Of Ideas
Are we out of ideas? We, as in, everyone in society. I’m asking, really asking. Because it’s been a while since I’ve seen an original idea. We aren’t so much Reinventing the wheel as rebranding it....
View ArticleFacebook Makes More Money Without The News Feed Algorithm
Facebook’s been in the backdrop of most of our lives since 2012 when the social network reached 1 billion users, has been making extra spicy headlines over the last month. We’ve seen a large leak of...
View ArticleThree Non Technical SEO Mistakes That Make Me Scream
As most blog posts about search optimization are either restating something Google or a Google employee said publicly; or very thin content in the hopes of getting links, I write very little about...
View ArticleClik here to view.
Keep It Stupid Simple, The Website UX Philosophy SEO Supports
UX can be stupid simple. Serve the users desires first, and foremost. Stupid simple UX is also an SEO best practice. All those cool widgets and embeds you like because they make your site “better”. You...
View ArticleClik here to view.
Spring Free EV Breaches Contracts Without Hesitation
The offer remains: If Spring Free EV is willing to dispute a single specific and relevant fact with evidence, Push ROI will delete the entire article and withdraw any claim to the debt. Update August...
View ArticleWhat Is The Longest Video On YouTube?
In December of 2010, YouTube lifted the time limit on video uploads, and by July 2011, Jonathan Harchick uploaded a 571-hour long video recognized as the longest video on YouTube. In media reports,...
View ArticleClik here to view.
Did Twitter Bots Create An Elon Musk Cult?
The LA Times recently ran an article about Elon Musk of lower than normal editorial standards. The article by Russ Mitchell titled, “Twitter bots helped build the cult of Elon Musk and Tesla. But who’s...
View ArticleClik here to view.
What Value Can Elon Musk Unlock On Twitter?
Elon Musk bought Twitter, or has come closer to it at least. At the moment, Twitter’s board has a “definitive agreement to be acquired by an entity wholly owned by Elon Musk”. A lot more needs to...
View ArticleWhat Is A Fair Marketing Test?
When it comes to marketing, I’ve heard many people say they “tried [blank], and it didn’t work.” But most of the time, it seems a marketing channel went untested. Spending $150 on Google ads driving...
View ArticleHow To Introduce Someone Via Email – Stop Overcomplicating Intros
For reasons I cannot understand, some people overcomplicate sending introductions. Sending intros is fairly simple; assuming you know both parties, you can sum it up in a Tweet. Here’s how to send an...
View ArticleTerrible To Simply Average
I don’t plan on writing a business book anytime soon, but if I did, the book would be called Terrible to Simply Average. The title is a play on the book Good to Great by Jim C. Collins. Good to Great...
View ArticleAre you investable? Don’t be an Askhole
Louis Rossman recently published a video about being investable. Not in terms of cash for equity; that’s a different conversation. But the investment of time, effort, and energy from people who do not...
View ArticleExamining Entrepreneurial Addiction (To The Ghost Of A Friend)
Entrepreneurial addiction is a real problem. I’ve spent time with many struggling with substance use disorders, who behave no differently towards their drug of choice than entrepreneurs act towards...
View ArticleMason Pelt: The Best Business Advice I’ve Ever Gotten
The best business advice I’ve ever gotten is actually two pieces of advice from two different people. Collectively these two pieces of advice are the most valuable I’ve ever been given. See How They...
View ArticleWorshiping Visionary Leaders Hurts Innovation
Perceived visionary leadership hurts innovation. If there is one thing collectively valued by every society in the world, it’s the idea of a visionary. Humans seem to like the concept of someone...
View ArticleFocus On Value Not Busy Work
Stop with the busy work, and focus on the value drivers. When business or life are not going well, people often look for anything to do. Doing something may make you feel better, but doing the wrong...
View ArticleElon Musk Shows the Limits of Smart Contracts
At the time of writing, Elon Musk was flailing wildly to exit a contract he solicited to acquire Twitter. With Elon Musk, smart contracts wouldn’t have changed his behavior. The Twitter agreement was...
View ArticleFive Misconceptions About The Elon Musk Twitter Deal Explained
People are getting a lot of things wrong about the deal between Elon Musk and Twitter, here’s an explanation of five of the most common misconceptions. This article is based on the below video....
View ArticleClik here to view.
Short Videos, Good For Platforms, Bad For Everyone Else
Short-form videos are taking over social media. YouTube, Instagram and Facebook have all gotten redesigns to be more like TikTok. The apps, and sites now showcase walls of videos from people you don’t...
View ArticleStartup Discount
“Would you give our startup a discount because we’re a startup?” I’ve been asked versions of this question too many times to count. I used to give startups discounted rates on services. That changed...
View ArticleClik here to view.
How To Create A Marketing Plan: Goals And Budgets
Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being able to plan. Budgets inventory the...
View ArticleLearning From A Bad Job Listing
You don’t know, what you don’t know. Hold that phrase in mind as I explain why one of the worst job listings I’ve ever seen was so terrible. A company, while not a traditional startup, had a founder....
View ArticleThe Difference Between B2B And B2C Marketing?
Someone recently asked me to explain the difference between B2B and B2C marketing strategy. The person didn’t like my answer. Being business-to-business or business-to-consumer is not what changes...
View ArticleConnecting Liver King, Kanye West (Ye), And The Twitter Files
If a single thread connects Liver King getting “outed” for steroid use, Kanye West (now Ye) making an insane appearance on InfoWars, and the “Twitter files,” it would have to be two threads. First,...
View ArticleContent Syndication Is The New Guest Blogging
My approach to distributing my writing has changed dramatically over the years. I used to be pretty pro guest blogging, and now not so much. Explaining my current syndication approach can help others...
View ArticleMusk Avoids Good Press, No Matter What It Costs Him
Elon Musk certainly dominates headlines. Since first announcing plans to, perhaps, buy Twitter, maybe, back in April, he’s remained unavoidable in the tech, media, and business press. Yet, Musk avoids...
View ArticleHow To Handle Negative Feedback In Social Media Like A Pro
Ed Note: This article was written by Push ROI’s Mason Pelt, and first published in Social Media Week on May 29, 2015 prior to the Adweek acquisition. When you are running a social media page for a...
View ArticleThat’s a Dysfunctional Business Not a Family
When someone I’m considering working with says, “we’re a family” or anything similar about their business relationships, I start backing away slowly. I’ve almost written this post a few times, but held...
View Article6 Tricks PR Professionals Use to Get Press
Ed Note: This article was written by Push ROI’s Mason Pelt, and first published in Social Media Week on March 31, 2017 prior to the Adweek acquisition. Need some tools and tricks to promote your brand...
View ArticleConducting Job Interviews Without Creating Enemies
So your business is growing, and you’re conducting interviews, big congrats. Here are some tips to improve the job interview process over the standard “so tell me about yourself” line of questions....
View ArticleClik here to view.
How Forbes Monetizes The Frauds They Create
Meet the Forbes frauds. This article explains how Forbes enables bad actors, profiting from lists, dubious councils, and by editorializing frauds as larger than life visionary figures. The article is...
View ArticleStop Letting Fame Trump Talent In Publishing And Entrepreneurship
Neil Gaiman is known as one of the greatest living authors. In ’98, when he pitched his publisher the idea for American Gods, it was approved from a short description. Were American Gods the first book...
View ArticleClik here to view.
Why Contributor Blogs Fail
I’ve been exploring a syndication model posting on my own sites and syndicating broadly. Cory Doctorow uses this model to control his work. His ad- and tracker-free blog publishes long, excellent...
View ArticleWhy Push ROI No Longer Offers SEO
Push ROI is no longer offering search engine optimization as a stand-alone service. Online search, like the internet, constantly evolves. Bringing ROI-focused results without resorting to unethical or...
View ArticleClik here to view.
AI Will Break Online Search
AI is going to give super powers to Blackhat SEO, breaking online search as we know it. RIP magic box at the top of the browser where we all reflexively type “how to [blank]”, “[blank] near me”, “best...
View ArticleTwitter Is Not A Tentpole Traffic Driver For NPR
Mainstream publications like The Atlantic, or The New York Times, or even digitally native publications like Vox and Buzzfeed, don’t get much traffic from Twitter. Extrapolating from third-party tools,...
View ArticleCapital: Spent, Deployed, Made Up
Dear Startup Folks, Most of you live in a fantasy land, where numbers are not real and, therefore may be anything you want. This comes up across every situation; a founder believes the total...
View ArticleWhen To Walk Away From A Negotiation
Push ROI has some hard and fast rules for when to simply walk away from a negotiation, and never return. Yes, we like closing deals. But building project proposals and negotiating contracts is a...
View Article